AHA Assistant Brewer

The American Homebrewers Association has a new AI-powered tool: the AHA Assistant Brewer.

Now we need your help giving it a name and visual identity.

The AHA is inviting members to submit name ideas and/or mascot designs that capture the spirit of homebrewing, the AHA community, and the creativity that makes this hobby so much fun.

This competition is your chance to help shape the AHA Assistant Brewer—and part of the future of the AHA.

Submit Your Entry Try the AHA Assistant Brewer

What is the AHA Assistant Brewer?

The AHA Assistant Brewer is a new AI-powered tool designed to help homebrewers get fast, useful answers to brewing questions.

Members can use it to explore homebrewing topics, troubleshoot brew day questions, learn from AHA resources, and get support as they brew, ferment, package, and improve their beer, mead, and cider.

Think of it as a brewing helper in your pocket, minus the sticky hydrometer.

Learn More About the AHA Assistant Brewer

Competition Guidelines

Help us bring AHA’s new AI assistant, ‘AHA Assistant Brewer’, to life! We’re inviting members to design a fun, friendly mascot, and/or suggest names that embody the spirit of homebrewing, the AHA, and creativity.

Design Requirements

  • Size: 80×80 or 100×100 px square
  • Transparent background
  • Use AHA brand colors:
  • No text
  • Submit PNG file type with a transparent background
  • Must be your own original work—no copyrighted, or trademarked elements (e.g., clipart, beer brands, or logos)
  • The mascot can be human, object, animal, or abstract, but should convey a friendly “assistant” vibe

Judging Criteria

Your AHA Community and Education Committee and AHA staff will evaluate submissions based on:

  • Creativity and originality
  • Alignment with AHA branding, vision, and values
  • Clarity and usability at required size

Competition Guidelines

  • Eligibility: Must be current AHA member as of competition start date June 27 through completion of competition.
  • Deadline: Submit your design by July 27.
  • Selection: The AHA will narrow entries to 2–3 finalists for a member vote.
  • Voting: Member voting will take place August 3.
  • Winner Announcement: August 17.
  • Prize: Choice of a voucher for two free Homebrew Con 2027 conference access or a $100 Amazon gift card.
  • Finalists and the winner will be featured on AHA social media, HomebrewersAssociation.org, AHA Forum and in Zymurgy® magazine.
  • Submission Details: Submit both SVG and PNG files, name, email, and a brief description of your design using our form:
Submit Your Entry
  • By entering this competition, AHA member artists affirm submission does not infringe on any existing copyrights, trademarks, or intellectual property rights.
  • Entrants retain the copyright to their submitted designs until a winner is selected.
  • By submitting an entry, finalists grant the American Homebrewers Association (AHA) a nonexclusive, royalty-free license to display their designs for the purpose of public voting, promotion of the competition, and related AHA communications.
  • Upon selection of the winning design, the winner agrees to transfer full ownership and copyright of the artwork to the AHA. This includes all rights to reproduce, modify, distribute, or display the design in any format or media, in perpetuity, without further compensation.
  • The AHA reserves the right to make minor edits or adaptations to the winning design for usability and brand alignment.

Ready to Enter?

Put your creativity on tap and help give the AHA Assistant Brewer a name and look worthy of the homebrewing community.

Submit Your Entry

Before you submit, try the tool and get a feel for how it helps homebrewers.

Try the AHA Assistant Brewer