Help Name and Design the AHA Assistant Brewer

Your proposed name should:

• Be original
• Be easy to say, spell, and remember
• Feel friendly, helpful, and creative
• Connect to homebrewing and the AHA community
• Work across beer, mead, cider, and other fermentation topics
• Avoid existing brands, products, organizations, characters, or trademarks
• Avoid offensive, discriminatory, sexually explicit, or otherwise inappropriate language
• Avoid the name or likeness of a real person without written permission

Please include a brief explanation of the idea behind your name.

The AHA may adjust a selected name for spelling, clarity, usability, or brand alignment.

Your design should:

• Use a 1:1 canvas, with equal width and height
• Be compact enough to work inside a square, circle, app icon, or website tile
• Use AHA brand colors (see below)
• Include no text
• Be original artwork
• Avoid copyrighted or trademarked elements, including clip art, brand logos, or characters
• Feel friendly, approachable, and helpful
• Feature a human, animal, object, or abstract character

File requirements:

• PNG with a transparent background

The AHA may adjust a selected design for usability or brand alignment.

Name submissions will be evaluated based on:

• Creativity and originality
• Memorability and ease of use
• Connection to homebrewing and the AHA community
• Fit with the AHA’s brand, vision, and values
• Suitability for long-term use across the website, social media, publications, and other communications

The AHA may modify a submitted name for clarity, usability, spelling, or brand alignment.

Mascot designs will be evaluated based on:

• Creativity and originality
• Alignment with AHA branding, vision, and values
• Friendly and approachable appearance
• Clarity and usability at the required size
• Adaptability across digital and print formats

The AHA may modify a submitted design for usability or brand alignment.