Homebrew Hospitality is scheduled during Homebrew Expo on Friday, June 19 and Saturday, June 20 at Harrah’s Cherokee Center, Asheville.
Volunteer to educate your community while you share your passion for homebrew, mead, and cider at AHA’s Homebrew Hospitality inside the Homebrew Expo.
Homebrew Hospitality (formerly called Social Club and Meet Ups) is a space for clubs, online communities, national organizations related to homebrewing, and other groups to gather. It is open for all the conference’s attendees and, if approved, your group will gather together in-person while you educate others about the mission and purpose behind your cause. Groups and clubs participating can choose to serve their homebrew for sensory tasting and education or forgo serving and still enjoy meeting together.
Seven time slots are available, and each can accommodate two groups. First approved will be first confirmed. Don’t delay and apply now!
Dates and Times for Homebrew Hospitality During Homebrew Expo
Friday, June 19
- 2:30 p.m. – 3:30 p.m.
- 3:45 p.m. – 4:45 p.m.
- 5:00 p.m. – 6:00 p.m.
Saturday, June 20
- 11:00 a.m. – 12:00 p.m.
- 12:00 p.m. – 1:00 p.m.
- 1:00 p.m. – 2:00 p.m.
- 2:00 p.m. – 3:00 p.m.
Applications will be accepted on a first-come, first-served basis. Applications will close after 14 groups have been approved to participate or on Friday, May 15, whichever happens first.
Every member of your group who will participate in Homebrew Hospitality must be registered for Homebrew Con. Participating in Homebrew Hospitality does not guarantee your fellow group members conference access.
Before You Apply
Confirm the following before clicking the link and completing your application:
- You are an active member of AHA.
- You are registered for Homebrew Con.
All Homebrew Hospitality participants agree to the Events Code of Conduct + Terms & Conditions by participating in the event.
Homebrew Deliveries to Harrah’s Cherokee Center
- Tuesday, June 16: 2:00 p.m. – 6:00 p.m.
- Wednesday, June 17: 10:00 a.m. – 5:00 p.m.
- Thursday, June 18: 10:00 a.m. – 6:30 p.m.
- Friday, June 19: 8:00 a.m. – 5:00 p.m.
Need-to-Know Guidelines
- ALL serving and tapping equipment must be provided by Homebrew Hospitality participants.
- Each approved group serving inside of Homebrew Hospitality will be limited to 5 five gallon kegs (or bottle/can equivalent).
- There is no minimum number of kegs you need to bring to participate. As few as 2 or 3 kegs (or bottle/can equivalent) is plenty for one group.
- Cellar labels are required for any homebrew stored by the AHA Homebrew Services team. The AHA will provide more information for how to secure labels.
- Groups must plan to take their homebrew with them at the end of their Homebrew Hospitality shift unless the homebrew is being served later during HBC.
- There are options to ship your Homebrew prior to the conference. The shipping window is June 1-10, 2026.
- Delivery times during the event are listed below.
- Pours will be 2 ounces per serving.
Move-In & Bar Set-up
Due to the quick turn-around time for Homebrew Hospitality shifts, participants need to plan to set up 15 minutes before their shift and tear down 15 minutes after.
Setup
- Overhead structures (e.g. tents, pop up shades, etc.), open flames and smoke machines are strictly prohibited in Homebrew Hospitality.
- Be creative and be respectful in your plan for your space. Anything that demeans or is disrespectful of others may result in removal from Homebrew Hospitality.
- Homebrew Hospitality assignments will be shared with groups by May 20.
AHA Provides
- Keg bucket (1)
- Pitcher (1)
- Dump bucket (1)
- Ice
- Bars
Food
- The venue does not allow for groups to provide food to sample.
- Food will be available for purchase inside the Homebrew Expo at Harrah’s Cherokee Center concession stands.
Questions?
Contact Abby Mund, Director of Meetings and Events, American Homebrewers Association, at amund@homebrewersassociation.org.
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