AHA Selects Strategic Association Management as Association Management Partner

Independent Nonprofit Continues Transition with Support from Accredited AMC

Austin, TX — The American Homebrewers Association (AHA) is proud to announce a major milestone in its new chapter as an independent nonprofit: the selection of Strategic Association Management (SAM) as its Association Management Company (AMC). SAM, an accredited AMC based in Austin, Texas, officially began overseeing AHA’s day-to-day operations in July and is devoted to empowering mission-driven organizations to grow with purpose.

Behind the scenes, AHA now has a new team supporting members and the founding board to help to implement strategic priorities set earlier this year. These include strengthening the organization’s operational health, expanding educational programming, growing AHA’s volunteer leadership and committees, and positioning the AHA for a bright future for generations to come.

The transition comes after the AHA became independent from the Brewers Association, its former parent organization, in January 2025. AHA incorporated in Colorado, seated a founding board of directors, and initiated its application for 501(c) nonprofit status—all foundational moves devoted to serving homebrewers.

“Our board has hit the ground running,” said Shawna Cormier, AHA Founding Board Chair. “This is more than a transition—it’s a movement. We’re creating a stronger, more inclusive AHA rooted in collaboration, fun, and volunteer leadership.”

“The hobby of homebrewing faces real challenges,” added Julia Herz, Executive Director. “As the national voice since 1978, we’re stepping up. Independence gives the AHA freedom and focus to grow, and SAM is the perfect AMC to help. The partnership ensures that the AHA has the operational support needed to build on its legacy, serve members, and continue fostering a thriving homebrewing community.”

In 2025, AHA’s founding board and SAM are actively implementing a bold strategic plan, including:

The return of Homebrew Con in 2026
Expanding educational programs and resources
Growing volunteer leadership and committees
Planning for the AHA’s 50th Anniversary in 2028

###

About the American Homebrewers Association®

Founded in 1978, the American Homebrewers Association® (AHA) is the world’s leading organization for people who brew and ferment at home. The AHA provides unmatched reasons, recipes (validated), resources, and rewards for fermentation enthusiasts. Signature events include the Homebrew Con, National Homebrew Competition, Big Brew for National Homebrew Day, and Learn to Homebrew Day. The AHA also publishes Zymurgy®, the longest-running magazine dedicated to homebrewers.

AHA’s Vision: A homebrewer in every neighborhood and a homebrew club in every community.

AHA’s Mission: To celebrate and promote the art, science, and joy of fermentation, championing a united and knowledgeable community of today and tomorrow’s homebrewers.

The AHA is a member-driven organization. Learn more at HomebrewersAssociation.org and view AHA’s 2025 Strategic Plan.