How to Fail at Starting a Brewery: Focus Just on the Beer

When starting a brewery, it is essential to make great product—but that’s not sufficient in and of itself. In order to stand out from an increasingly crowded field, you must be able to craft and then tell a compelling, differentiated story of your brand and your beers. In this session, we will give tips on crafting your own unique story, giving a few case study examples. We’ll also touch on other important aspects of building your business, including merchandising, cross selling and up selling, hosting small-scale events, marketing, and managing a tap room.