Hey! Where’d Everybody Go? Member Retention Dos and Don’ts

Whether your homebrew club has been around for two years or two decades, keeping existing members happy and involved is at least as important, if not more important than, recruiting new members. In this seminar we examine some of the main reasons why people leave an organization, common pitfalls that club leadership should avoid, and best practices for maintaining an active and engaged membership in your local club.

Learning Objectives

• Understand common reasons why people leave member groups, specifically homebrew clubs
• Identify areas in need of improvement within your own club
• Walk away with actionable best practices for retaining members you can implement immediately
• Learn common mistakes to avoid that lead to members feeling unappreciated or underappreciated

About the Speaker

Mike Todd has been a homebrewer since April 2008 after finding a complete starter kit at a thrift store for $8 (including the second edition of How To Brew, which he had signed by John Palmer in 2019). Mike is a longtime member of the Stoney Creek Homebrewers from the Philadelphia suburbs and has served in multiple officer roles within the club. He is a Beer Judge Certification Program Certified beer judge and has judged at dozens of competitions up and down the East Coast, from New England down to Virginia Beach, including numerous first- and second-round National Homebrew Competition sites. Mike has collaborated with a number of professional brewers in addition to brewing and serving his own dark mild recipe at Weyerbacher. Mike’s last Homebrew Con seminar was about developing educational programs and welcoming guest speakers at club meetings.

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Wellness & Inclusion Resources

Together with the Brewers Association, the American Homebrewers Association (AHA) provides resources to encourage mental well-being and foster Diversity, Equity, and inclusion (DEI) in the homebrewing community.

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