Great Merchandising Can Influence Customers and Increase Your Sales
Shoppers are leaving their homes less and less to venture into the real world of weather, traffic, and parking. When they make the effort to visit a brick-and-mortar store, your first chance to say It’s different here is…
The Power of PR for Your Homebrew Shop & Club
These media tips will help you further your homebrew shop/club public relations efforts for maximum coverage.
Rushmore IPA (All-Grain)
Mash grains at 153° F (67° C) for 60 minutes. Mash out at 168° F (76° C), with pre-boil wort volume of 7 gal. (26.5 L). Bring to a rolling boil for 60 minutes, adding hops at specified intervals…
Tuesday Beer Trivia: Cask Ale
Put your knowledge of all things cask ale to the test in this week's Tuesday Beer Trivia quiz.
Klang Freudenfest Oktoberfest (All-Grain)
Mash in at 129° F (54° C) for 5 minutes. Ramp to 150° F (63° C) and hold for 30 minutes. Run a single decoction mash: remove 40% of the grain and heat it separately to…
Give ’em Helles: A Look at Homebrewing German Helles Lager
We all have our comfort beers, those anytime drinkers we reach for by default when we want to enjoy a beer but don’t care to make a big deal of it. In Ireland, it’s dry stout. In England it’s ordinary…
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