I've used 34/70 "warm" twice. Pitched in the mid 50's, let it rise to upper 60's (+/-). The first time was in a poorly designed Festbier (not the yeast's fault, which did produce a clean, clear beer) and the last time in a Cold IPA. The Cold IPA was glorious.
I intend to use 34/70 in a Cream Ale this weekend. My thoughts are to again pitch it cold, on the low end of it's temp range, and then let it creep into the low-mid-upper 60's.
I do wonder if it makes any difference, other than lag time, if I were to pitch it cold (say low 50's) vs. pitching warmer (say 65°F). My guess is that the end beer would taste the same, at least to me.
Very handy yeast, this.