Bottom line for me is marketing spend, both in trade (homebrew magazines) and social (Podcast, Forum, YouTube) platforms, especially hardware reviews and comparisons.
Blickmanm/Anvil, SS Brewtech, Spike, and Grainfather have really spent globally on the marketing front.
There should, IMO, be little correlation of marketing spend to actual quality, etc. And many of these all-in-one systems are late to the game GF clones, although some apparent differentiation with features and software.
Market has to be fairly saturated by now.
Sent from my iPhone using Tapatalk