I buy much more Mexican beer than I do American beer... when it comes to macro-produced beer. It's common to find Negra Modelo, Modelo Especial, Victoria and Pacifico in my bar fridge, especially in the warmer months. You will not see Miller, Coors or Bud products in that fridge unless someone brought it and left it here. Anyone who sees those Mexican beers will be inclined to drink them including my wife and kids, inlaws, nieces and nephews, friends, etc.