That was the Rock Bottom study. You still need dry hops for maximum aroma IIRC.
Adding hops at flameout and whirlpooling is something I have been doing for a couple of years for some styles. With the JZ return on the chiller, I whirlpool for 45 minutes. The temp is down to about 180F then for a 10 gallon batch. Large breweries will whirlpool and take maybe an hour to run throught the chiller, so a large part of the wort is above 180F for a long time.
I make a Cream Ale inspired by Pelican Pubs Kiwanda Cream ale, where all of the hops go in at flameout and are whirlpooled. It works for a beer like that.