… The BA and the AHA are both losing money …
Just food for thought: has AHA thought of establishing an affiliate link to online purchases? It could be a way to generate revenue via a tidy commission.
It doesn’t cost the member any more for their purchase and they get the added benefit of helping generate funds for the AHA on something they’re going to buy anyway. It doesn’t have to be beer related. It could be used for all online purchases.
The link could be added to the website, forum, magazine, …anytime the organization communicates they could put a plug in for using it… etc.
Just an idea. This is an organization of members. If the organization is broke look no further than the members to help.